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Joost Vanhecke - ideas, strategies and creative concepts - in the interior design, architecture and construction industries and in design management. Clients include Antoine Architectural Finishes, GLEvents, Rubika, Biennale Interieur. Founder of dotsandplanes and Firmax.
Joost Vanhecke is at his best when challenged to develop ideas, strategies and creative concepts for new projects, ventures and brands.
By steering companies and individuals in new directions he helps them face new market realities.
His expertise is in the interior design, architecture and construction industries and in design management.
Over the past decade Joost has organised leading international design exhibitions and events as well as a design biennale. More recently he has developed and honed a 'business (to) architecture' methodology and approach (B2A).
Joost is an eternal optimist with a hands-on entrepreneurial mentality. He was a member of the Government Commission for Design & Architecture in his native Belgium from 2012 to 2018 and is a guest teacher at the ISD Rubika design management school in France.
He is also a proactive fundraiser for cancer-related causes having suffered the disease himself and is in the process of re-evaluating what is important in life and work.
By steering companies and individuals in new directions he helps them face new market realities.
His expertise is in the interior design, architecture and construction industries and in design management.
Over the past decade Joost has organised leading international design exhibitions and events as well as a design biennale. More recently he has developed and honed a 'business (to) architecture' methodology and approach (B2A).
Joost is an eternal optimist with a hands-on entrepreneurial mentality. He was a member of the Government Commission for Design & Architecture in his native Belgium from 2012 to 2018 and is a guest teacher at the ISD Rubika design management school in France.
He is also a proactive fundraiser for cancer-related causes having suffered the disease himself and is in the process of re-evaluating what is important in life and work.
Ventures past and present that I have been involved in.
Antoine Architectural Finishes
Boss Paints has been a leading Belgian paint company for 75 years. Before Joost worked with them however, they had never looked beyond the domestic market. In 2018 they asked him to join the export team and implement a 'business2architecture' methodology as well as help kick-start an international business arm selling a new all-natural range of 'Architectural Finishes' conceived for interiors.
www.antoinearchitecturalfinishes.com
www.antoinearchitecturalfinishes.com
firmax
Firmax is a new D2C brand offering the younger generation an affordable bespoke kitchen system. Firmax offers a broad range of modular kitchen doors and counters that combine perfectly with Ikea's Metod bases and frames, guaranteeing aesthetics, functionality, quality and affordability. Joost is an investor in the brand and strategy director.
www.firmax.be
www.firmax.be
dotsandplanes
Dotandplanes specializes in curated tours for architects & design professionals that inspire and connect. Taking only small groups of like-minded professionals, the tours travel to various cities and regions of Europe and offer insights into the craftmanship and/or technology behind iconic and new interior or furniture products. Cultural highlights, culinary experiences and inspiring hotel stays are also part of the offer. Joost co-founded dotsandplanes as a result of his passion for hospitality and networking.
www.dotsandplanes.com
www.dotsandplanes.com
Biennale Interieur
Biennale Interieur is Belgian's leading interior design event, a smaller and quieter but also more curated counterpart to Milan's Salone del Mobile. In the spirit of Belgium's refined design mentality, the Biennale has a reputation for uncovering emerging talent and craftspeople and for placing an emphasis on commissioning beautiful scenography across the event. For ten years Joost was one of the protagonists behind the scenes, connecting and commissioning designers and brands and conceiving exhibition ideas and new fair and booth formats.
www.interieur.be
www.interieur.be
firmax
dotsandplanes
Boss Paints has been a leading Belgian paint company for 75 years. Before Joost worked with them however, they had never looked beyond the domestic market. In 2018 they asked him to join the export team and implement a 'business2architecture' methodology as well as help kick-start an international business arm selling a new all-natural range of 'Architectural Finishes' conceived for interiors
dotsandplanes specializes in curated tours for architects & design professionals that inspire and connect. Taking only small groups of like-minded professionals, the tours travel to various cities and regions of Europe and offer insights into the craftmanship and/or technology behind iconic and new interior or furniture products. Cultural highlights, culinary experiences and inspiring hotel stays are also part of the offer. Joost co-founded dotsandplanes as a result of his passion for hospitality and networking.
Biennale Interieur is Belgian's leading interior design event, a smaller and quieter but also more curated counterpart to Milan's Salone del Mobile. In the spirit of Belgium's refined design mentality, the Biennale has a reputation for uncovering emerging talent and craftspeople and for placing an emphasis on commissioning beautiful scenography across the event. For ten years Joost was one of the protagonists behind the scenes, connecting and commissioning designers and brands and conceiving exhibition ideas and new fair and booth formats.
Imagination & inventiveness
Ideas, beliefs and strategies are my starting point with any new business project or marketing and PR effort. You can expect me to listen, understand, write stories, create visuals and mood boards and share my ideas and opinion with passion.
Project management & art direction
I love working with people and am not afraid to speak my mind. Depending on the topic I often commission, collaborate with and direct photographers, graphic designers, PR specialists, product designers, user interface specialists, writers, curators, journalists, architects, interior designers, scenographers and exhibition designers…
Hands-on & goal-oriented
Expect an anchor that steadies the ship and that you can turn to any time you need, be that for a few days, several months or even years. I will help you deliver a strategy that we can then adapt together. I don't call myself a consultant and won't ask to be added to your payroll but while we are collaborating, I will definitely be part of your team.
Entrepreneurial & business-minded
Over the years I have worked with multiple clients and it's been an enriching experience. I have a network of valuable and sought-after international design and architecture contacts and enjoy working for ambitious clients.
I like to work with people.
Some of the people I have had the pleasure to work with
over the years
– and the projects we collaborated on -
are listed below.
Get in touch
Based in Belgium, working across Europe.
In English, en français of in het Nederlands.
In English, en français of in het Nederlands.
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Texts
Giovanna Dunmall & Joost Vanhecke
Photo Credits
Carlo Ciailli, Karoly Effenberger, Piet-Albert Goethals, Arseni Khamzin, Olivier Lacrouts, Jens Mollenvanger, Alexander Popelier, Simone Sandahl, Ying Shuxi, Wouter Van Vaerenbergh, Joost Vanhecke, Frederik Vercruysse, Jeroen Verrecht, Eline Willaert.
Giovanna Dunmall & Joost Vanhecke
Photo Credits
Carlo Ciailli, Karoly Effenberger, Piet-Albert Goethals, Arseni Khamzin, Olivier Lacrouts, Jens Mollenvanger, Alexander Popelier, Simone Sandahl, Ying Shuxi, Wouter Van Vaerenbergh, Joost Vanhecke, Frederik Vercruysse, Jeroen Verrecht, Eline Willaert.